With the combination of WordPress announcing the release of version 3.6 of their platform and the Genesis framework moving to version 2.0, there are a lot of new buzzwords moving around in the online marketing world.
HTML 5 and Schema.org Microdata are the most common of these buzzwords and the good news is that they are here to make your business standout and your life easier.
What does that mean for you and your business?
On the visual front, WordPress is more beautiful and user friendly than ever. Natively mobile responsive and improved cross browser compatibility.
Gone are the days that you would lose that new article that you were writing as your computer crashed – WordPress now autosaves your content every 60 seconds.
Want to compare a earlier version of the same blog post that you’re working on? The updated revision feature makes it easier than ever to compare two versions side by side. You can even copy selected content from the previous revision now!
Video management has never been easier. Simply adding links within your post will automatically pull in the appropriate video player. Adding YouTube or Vimeo clips is now a matter of pasting the URL within your content!
Increased visibility for your business with improved SEO options.
Schema.org Microdata allows for a richer viewing through proper classification of certain types of content. When done well, this can make your content standout in the crowd!
Here’s what Google has to say about it:
Google doesn’t use markup for ranking purposes at this time — but rich snippets can make your web pages appear more prominently in search results, so you may see an increase in traffic.
And it’s not only Google that are using Schema.org Microdata, the other 3 major search engines are too: Yahoo!, Bing and Yandex.
In fact Yandex is leading the way with its use of microdata, allowing direct interaction between the person searching and your website, directly from within the search engine. More info on how Yandex are doing this can be found here.
This is only a glimpse of what’s to come.
Future proofing your businesses website.
You can rest easy knowing that we have the future in mind with all of our products here at MMBW. HTML 5 and Schema.org Microdata is the future of all websites, and we are at the cutting edge of bringing these technologies to your business in an easy to use way.
All of our new themes will be HTML 5 compliant and we’re in the process of updating all of our current designs to bring them up to date with the newest standard.